Design for good
The task at hand was simple. To combine creativity and strategy and create a campaign to promote a social cause. The team chose to raise awareness for mental health to an audience that is one of the most affected by it and using an unexpected tool. Check out our case study.
DOOH
Using bold type, high-impact visuals, and a striking color palette—anchored by the iconic green awareness ribbon and flashes of red—each image reflects the inner battles many face. But beyond the chaos is a deeper message: no soldier fights alone. These visuals serve as a call to action and a reminder that even in the heat of the fight, there’s an army behind you, ready to support, understand, and stand by your side
SOCIAL MEDIA
Social media assets were created to amplify the project’s reach and emotional resonance. Each post is designed to stop the scroll—using bold color contrast, high-impact typography, and emotionally charged in-game imagery. The messaging focuses on solidarity, breaking the stigma, and the power of community. Whether through stories, reels, or static posts, the goal is to spark conversation, foster empathy, and remind players and fans: You’re never in this fight alone.
Dani Galindo - Art Director & Creative Strategist 